Buy a Hotel in Romania

Boutique hotels · guesthouses · spa resorts · mountain · coastal · city centre

Romania’s hotel and hospitality market offers compelling acquisition opportunities — from characterful boutique guesthouses in Transylvania’s heritage villages to mountain spa resorts in the Carpathians, Black Sea coastal hotels and city-centre business hotels in Bucharest and Cluj-Napoca. Tourism to Romania has grown steadily over the past decade, and the sector remains significantly underdeveloped relative to its Western European peers — presenting a well-priced entry point for hospitality investors.

Romania For Business SRL assists international investors in acquiring hotels, guesthouses and resorts in Romania — covering the full acquisition from initial market overview and property shortlisting through financial due diligence, business valuation, operating licence transfer and post-acquisition setup. Hotel acquisitions combine real estate due diligence with business due diligence — both are essential for a successful outcome.

Hotel acquisitions in Romania combine real estate and business due diligence — both must be done

Buying a hotel in Romania involves two parallel streams of due diligence: (1) real estate — title, ANCPI registration, building permits and cadastral checks on the property itself; and (2) business — financial performance review, operating licence verification, hotel classification status, staff contracts, supplier agreements, booking platform relationships and any outstanding operational liabilities. Skipping the business due diligence is the most common mistake made by buyers who engage only a property agent.

Romania’s Hospitality Market — Why Now?

Romania’s tourism and hospitality sector has seen consistent growth — driven by domestic tourism, increasing inbound European visitor numbers, and the country’s expanding urban middle class. Several factors make Romania an attractive hotel investment market for international buyers.

Market factor What it means for hotel investors
Growing tourism numbers International tourist arrivals to Romania have grown year-on-year, with Bucharest, Cluj-Napoca, Brașov and the Black Sea coast the most visited destinations. Domestic tourism is also robust — Romanians are a significant source of demand for rural tourism, mountain resorts and spa properties.
Underdeveloped accommodation stock Romania’s hotel market remains underdeveloped relative to its tourism potential — particularly in the boutique, lifestyle and eco-tourism segments. The gap between demand and quality supply creates pricing power for well-positioned properties.
EU infrastructure investment EU-funded infrastructure projects — motorways, railways, airports — are improving access to previously hard-to-reach tourism destinations. Areas benefiting include Transylvania, Bucovina, the Danube Delta and secondary cities.
Competitive entry prices Hotel asset prices in Romania are significantly lower than equivalent properties in Western Europe, Central Europe (Czech Republic, Poland) and even neighbouring Bulgaria. A 20-room boutique hotel in Brașov or Sibiu can be acquired for €400,000–800,000 — a fraction of an equivalent property in Prague or Vienna.
Favourable operating cost base Romanian operating costs — labour, utilities, food and beverage supplies — are among the lowest in the EU. A lower cost base supports stronger operating margins compared to Western European hotel markets.
EU membership stability Romania’s EU membership provides legal and regulatory stability — including protection of property rights under EU law — which reduces political and regulatory risk for foreign investors compared to non-EU markets in the region.

Hotel Property Types Available in Romania

The Romanian hospitality market spans a wide range of property types and price points. The six most common hotel acquisition opportunities for international buyers are:

Guesthouse / Pensiune

€100,000–400,000
Family-run or owner-operated guesthouses in rural and mountain locations — Transylvania, Bucovina, Apuseni. 5–15 rooms.

  • 5–15 rooms
  • Restaurant / terrace
  • Strong domestic tourism
  • Low operating cost
  • Renovation upside

Boutique City Hotel

€400,000–2,000,000
City-centre boutique hotels in Bucharest, Cluj, Brașov, Sibiu — 15–50 rooms with character and strong OTA performance.

  • 15–50 rooms
  • Central location
  • High ADR potential
  • Strong Booking.com ratings
  • Corporate + leisure mix

Mountain / Ski Resort

€500,000–3,000,000
Mountain hotels, chalets and ski-in/ski-out properties in Prahova Valley, Brașov county — Sinaia, Predeal, Poiana Brașov.

  • Seasonal revenue profile
  • Ski + summer hiking
  • SPA and wellness potential
  • Strong weekend demand
  • AirBnB upside

Black Sea Coastal Hotel

€300,000–2,500,000
Hotels and resort properties on the Black Sea coast — Mamaia, Neptun, Eforie, Năvodari. Strong summer peak, growing shoulder season.

  • Strong Jul–Aug season
  • Growing year-round demand
  • Conference potential
  • New resort developments
  • Mangalia to Năvodari corridor

SPA / Wellness Resort

€600,000–5,000,000
SPA hotels and wellness resorts — thermal springs (Băile Felix, Covasna, Herculane), mountain wellness (Sinaia, Paltinis).

  • High ADR premium
  • Strong repeat guests
  • Medical / health tourism
  • Pension fund clientele
  • Year-round operation

Eco / Rural Tourism

€80,000–600,000
Eco lodges, rural tourism complexes and agritourism properties — Transylvania, Bucovina, Maramureș, Danube Delta.

  • Growing eco-tourism demand
  • EU rural development grants
  • Lower entry price
  • High authenticity premium
  • Strong repeat bookings

Acquisition Structures — Asset Purchase vs Share Purchase

Romanian hotel acquisitions can be structured as an asset purchase (buying the hotel building and equipment) or a share purchase (buying the company that owns and operates the hotel). Each structure has different legal, tax and operational implications.

Asset purchase (cumpărare active)

What is acquired:

  • The hotel building and land (via notary deed)
  • Operating equipment — furniture, FF&E, IT systems
  • Brand assets — name, domain, booking platform accounts

Advantages:

  • Buyer gets a clean asset — no historical liabilities
  • Selective acquisition — choose which assets to buy

Disadvantages:

  • Operating licences and classification must be re-applied by buyer
  • VAT may apply on asset transfer (depending on seller’s tax status)
  • Transfer tax and notary fees apply

Share purchase (cumpărare acțiuni/părți sociale)

What is acquired:

  • 100% of the shares in the operating company
  • All assets and liabilities of the company
  • Operating licences, hotel classification, OTA accounts

Advantages:

  • Operational continuity — no re-licensing required
  • OTA rankings and booking history preserved

Disadvantages:

  • Buyer acquires all historical liabilities — tax debts, legal claims, employee disputes
  • Full company due diligence required
  • Warranty and indemnity package essential in SPA
Most boutique hotel acquisitions in Romania are structured as share purchases — to preserve OTA rankings and operational continuity

The online reputation of a hotel (Booking.com score, TripAdvisor ranking, Google rating) is one of its most valuable assets — and it is attached to the operating company, not the building. A share purchase preserves this reputation seamlessly. An asset purchase requires the buyer to rebuild the hotel’s online presence from scratch — a significant commercial cost that must be factored into the valuation. Romania For Business SRL advises on the optimal structure for each acquisition.

Hotel Due Diligence — What We Check

Hotel acquisitions require three parallel streams of due diligence: legal/real estate, operational and financial. Romania For Business SRL coordinates all three — with our legal team covering the real estate and regulatory stream and specialist hospitality advisers for the operational and financial review.

Stream 1 — Legal and Real Estate Due Diligence

Legal / real estate check What we verify
ANCPI Carte Funciară Title, registered owner, boundaries, surface area, any mortgages, liens, court orders or servitudes affecting the hotel property. For hotels with multiple buildings on multiple plots — each must be checked separately.
Building permits and use permits Every building on the hotel property must have a valid building permit and final use permit. We identify any illegal constructions, extensions or modifications — which may need to be regularised before the sale.
Hotel operating licence The hotel must hold a valid operating authorisation (autorizație de funcționare) from the local authority and a hotel classification certificate (certificat de clasificare) from ANT (Autoritatea Națională pentru Turism) confirming the star rating. Both must be valid and transferable.
Fire safety and sanitary permits The hotel must have current fire safety (aviz ISU/PSI) and sanitary authorisation (autorizație sanitară) — typically renewed annually. Expired permits are an operational and legal liability.
Land and building ownership alignment We confirm that the seller owns both the land and the building — and that there are no long-term lease arrangements, surface rights (drept de superficie) or concessionary rights from a third party over any part of the hotel property.

Stream 2 — Operational Due Diligence

Operational check What we review
Revenue and occupancy data 12–36 months of revenue, occupancy rate, average daily rate (ADR / tarif mediu zilnic), RevPAR, booking channel breakdown (OTA vs direct vs corporate), and seasonal patterns. We identify any revenue manipulation or selective disclosure.
OTA accounts and ratings Booking.com, Expedia, Airbnb and TripAdvisor account reviews — confirming score, number of reviews, recent trend and any negative review patterns that may indicate operational problems.
Staff contracts and payroll Review of all employment contracts — terms, salaries, benefits, notice periods. Identification of any key-person dependencies. Romanian Labour Code requires staff to be formally offered employment transfer with the business (in a share deal) or re-engaged under a new contract (asset deal).
Supplier contracts Review of all ongoing supplier contracts — food and beverage, laundry, cleaning, IT, booking software (PMS). Identification of contracts that cannot be transferred or that have unfavourable terms.
Online reputation analysis Detailed analysis of guest reviews across all platforms — identifying recurring complaints about maintenance, cleaning, breakfast, service or value. Patterns visible in reviews often reveal operational issues not disclosed by the seller.

Stream 3 — Financial Due Diligence

Financial check What we review
3-year P&L — audited vs reported We review the last 3 years’ profit and loss statements — comparing ANAF-filed accounts with management accounts. Many Romanian hotels have a gap between reported revenues and actual revenues. We identify off-book cash payments, understated expenses and related-party transactions.
Valuation — asset and income basis We conduct an asset-based valuation (replacement cost of the building, FF&E and equipment) and an income-based valuation (capitalised NOI or DCF based on stabilised revenue projections). The gap between the two often reveals the seller’s margin of negotiation.
Outstanding ANAF debts and obligations We obtain an ANAF clearance check for the operating company — confirming no outstanding tax liabilities, VAT arrears, payroll tax or social contribution debts. Outstanding ANAF debts in a share deal transfer to the buyer.
REVPAR benchmarking We benchmark the hotel’s RevPAR and occupancy against comparable properties in the same market and category — to assess whether the current performance reflects genuine market position or selective presentation by the seller.

Hotel Classification and Operating Licences in Romania

All hotels in Romania must be classified by ANT (Autoritatea Națională pentru Turism) and hold a valid classification certificate (certificat de clasificare). The classification determines the star rating displayed to guests and on OTA platforms — and it must be transferred or re-applied for after an ownership change.

Licensing aspect What buyers need to know
ANT classification (★ to ★★★★★) Hotels are classified 1–5 stars based on physical standards, amenities and services — under ANT’s classification norms. The classification certificate is issued to the operating entity and must be renewed periodically. A change of ownership triggers an obligation to notify ANT and apply for a new certificate or transfer the existing one.
Operating authorisation (autorizație de funcționare) The hotel must hold a valid operating authorisation from the local authority (Primărie). This authorisation covers the specific premises and the specific business activity. A change of ownership (especially in an asset deal) requires a new operating authorisation application.
Fire safety and DSP permits Hotel fire safety permits (aviz ISU) and sanitary authorisations (autorizație DSP) must be current. These are inspected periodically and must be renewed after significant refurbishment. We confirm the status of both as part of due diligence.
Alcohol licence If the hotel operates a bar or restaurant, it must hold a valid alcohol authorisation (autorizație de comercializare a băuturilor alcoolice) from the local authority. This is separate from the hotel classification and must be transferred or re-applied for after ownership change.
Food safety registration (ANSVSA) Hotels serving food must be registered with ANSVSA (Autoritatea Națională Sanitară Veterinară și pentru Siguranța Alimentelor) for food safety compliance. The registration is premises-specific and must be updated after ownership change.

Hotel Acquisition Process — Step by Step

Hotel acquisitions in Romania follow a structured process that combines real estate transaction steps with business acquisition steps. Romania For Business SRL manages the complete process.

01

Investment brief defined

02

Hotel shortlist presented

03

NDA + initial financials

04

Full 3-stream due diligence

05

Valuation & offer

06

SPA negotiated & signed

07

Notary deed & ANCPI

08

Licensing & operational handover

Stage What happens
1. Investment brief We establish the buyer’s investment parameters — hotel type, size (rooms), location, budget, intended operation model (owner-managed, leased to operator, white-label management), target RevPAR and return expectations.
2. Hotel shortlist We identify suitable properties from our hospitality network, property agents and off-market contacts. We provide a shortlist with indicative financials, location overview and initial assessment of condition and licensing status.
3. NDA and initial information A Non-Disclosure Agreement (NDA) is signed before detailed financial information is shared by the seller. We review the initial information pack — trading history, capacity, recent CapEx and any disclosed liabilities.
4. Full due diligence We conduct the three-stream due diligence in parallel: legal/real estate (ANCPI, permits, licences), operational (OTA, staff, contracts, reputation) and financial (3-year P&L, ANAF clearance, valuation). Written due diligence report in English.
5. Valuation and offer Based on due diligence findings, we prepare the investment valuation — asset-based and income-based — and advise on an appropriate offer price, deal structure (asset vs share) and key SPA conditions.
6. SPA negotiation We manage the SPA (sale and purchase agreement) negotiation — working with the buyer’s lawyers to include appropriate warranties, representations, indemnities and conditions precedent. Price adjustment mechanisms for ANAF debt discoveries are standard for share deals.
7. Notary deed and ANCPI For asset deals: authenticated notary deed and ANCPI registration for the property. For share deals: share transfer agreement (possibly requiring notarised form for SRL shares) and ONRC update of the company’s shareholder register.
8. Licensing and handover After completion: ANT classification transfer application, operating authorisation renewal with the local authority, ANSVSA food safety registration update, alcohol licence reapplication, OTA platform account transfer, staff formal engagement under new ownership, and accounting/tax registration of the new operating entity.

Pricing — Hotel Acquisition Service in Romania

Hotel acquisitions are the most complex and highest-value real estate and business transactions we handle. The service fee reflects the dual-stream due diligence, valuation work and SPA coordination involved. All fees are confirmed after the initial investment brief.

HOTEL ACQUISITION SERVICE — ROMANIA

from €3,500
buyer service fee

HOTEL ACQUISITION SERVICE INCLUDES:

  • Buyer requirements and investment brief — type, location, scale, budget
  • Market overview and hotel shortlist — sourced from our hospitality network
  • Property and business due diligence — real estate, operational and financial
  • ANCPI Carte Funciară — title, boundaries, encumbrances for the hotel property
  • Building and hotel licensing due diligence — operating permits and classifications
  • Financial performance review — P&L, RevPAR, occupancy, staffing cost analysis
  • Business valuation — asset-based and income-based approaches
  • Legal review of SPA (share or asset purchase agreement) — English translation
  • Operating licence and classification transfer coordination
  • Staff transfer compliance review — Romanian Labour Code obligations
  • Notary coordination — authenticated deed for the real estate component
  • ANCPI title registration — hotel property registered in buyer’s name / company
  • Post-acquisition setup — licensing, accounting, operational handover

FEE SCHEDULE — HOTEL ACQUISITION

  • Guesthouse / pensiune acquisition (up to 15 rooms) from €3,500
  • Boutique hotel acquisition (15–50 rooms) from €5,000
  • Full-service hotel acquisition (50+ rooms) from €8,000
  • Hotel due diligence only — real estate + operational + financial from €2,000
  • Business valuation (income-based) from €1,500
  • SPA / share purchase agreement review (English) from €800
  • Operating licence and classification transfer coordination from €600
  • Notary fees (separate — payable to notary) ~0.5–1% of property value
  • ANCPI registration tax (separate) ~0.1–0.5% of property value

Service fee is separate from the hotel purchase price, notary fees, ANCPI registration tax and any estate agent commission. All fees confirmed in writing after the initial investment brief. Fees may be subject to Romanian VAT.

Frequently Asked Questions — Buying a Hotel in Romania

Yes — EU and non-EU nationals and companies can purchase hotel properties in Romania without restriction. The hotel building and land (if intravilan residential or commercial) can be purchased directly. The acquisition may be structured as an asset purchase (buying the building) or a share purchase (buying the operating company). Romania For Business SRL advises on the optimal structure based on the specific hotel and the buyer’s tax and operational preferences.

An asset purchase means buying the physical property — the building, land, furniture and equipment — through a notarised deed. The buyer gets a clean start with no historical liabilities, but must re-apply for the operating licence, hotel classification and all other permits. A share purchase means buying the company that owns and operates the hotel — including all its assets, licences, contracts, staff and liabilities. The operating continuity (OTA accounts, star rating, staff) is preserved, but the buyer inherits all historical liabilities. Each structure has different tax implications and requires different due diligence scope.

Hotel prices in Romania vary widely by type, size and location. Guesthouses (pensiuni) with 5–15 rooms in rural or mountain locations: €100,000–400,000. Boutique city-centre hotels (15–50 rooms) in Bucharest, Cluj or Brașov: €400,000–2,000,000. Mountain resort hotels: €500,000–3,000,000. SPA and wellness resorts: €600,000–5,000,000+. Black Sea coastal hotels: €300,000–2,500,000. Eco-tourism and rural tourism properties: €80,000–600,000. All figures are indicative — confirm with our team for current market pricing.

ANT (Autoritatea Națională pentru Turism) is the Romanian National Tourism Authority — the body responsible for classifying hotels (1–5 stars) in Romania. The ANT classification certificate is the hotel’s official star rating — it determines how the hotel is listed on OTA platforms, in promotional materials and in tourism statistics. A change of ownership requires notification to ANT and a new or transferred classification certificate. If the hotel’s classification has lapsed, it cannot be legally displayed — and the buyer must re-apply from scratch.

A straightforward guesthouse or small boutique hotel acquisition typically takes 2–3 months from NDA to completion. A larger hotel acquisition (50+ rooms) with complex due diligence, SPA negotiation and financing typically takes 3–6 months. The process can be extended by: ANAF debt discoveries requiring price negotiation, building permit or licensing issues requiring resolution, and any financing conditions (if the buyer is using Romanian or international bank financing).

Before making any offer, the buyer should receive: at least 3 years of P&L statements (preferably audited), the most recent ANAF-filed annual accounts, monthly revenue data by channel (OTA, direct, corporate), occupancy and ADR data by month for the last 2 years, a current employee list with salaries and contract types, and a list of all ongoing supplier contracts. If the seller cannot or will not provide this information, it is a significant red flag. Romania For Business SRL prepares a due diligence information request list tailored to each hotel acquisition.

For an asset purchase: notary fee (~0.5%–1% of the property value), ANCPI registration tax (~0.1%–0.5%), and potentially VAT at 19% on the building (if sold by a VAT-registered entity as a going concern — confirm with a Romanian tax adviser). For a share purchase: share transfer is not subject to Romanian stamp duty or transfer tax for SRL shares, but income tax or corporate tax on the gain applies to the seller. After acquisition: annual property tax on the hotel building, VAT compliance for the operating business and corporate income tax on hotel profits. Romania For Business SRL’s tax team advises on the full tax structure at acquisition scoping.

Romanian commercial bank financing for hotel acquisitions is available from major banks (BCR, BRD, Raiffeisen, UniCredit) — typically for amounts above €500,000 and subject to the hotel having a minimum 2 years of positive trading history. Loan-to-value ratios for hospitality properties are typically 50%–60% — requiring significant equity from the buyer. Most smaller hotel acquisitions (pensiuni, boutique hotels below €500,000) are cash-financed or use foreign bank financing. Romania For Business SRL advises on financing options for each acquisition.

After acquisition, the hotel must maintain: the ANT classification certificate (periodic renewal); the operating authorisation from the local Primărie (annual renewal in many cases); the fire safety permit (ISU/PSI — periodic inspection); the sanitary authorisation (DSP — annual renewal); the food safety registration (ANSVSA — for food-serving properties); and the alcohol authorisation (if the hotel has a bar or restaurant). Romania For Business SRL coordinates the first round of licence renewals as part of the post-acquisition setup service.